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Dawid Podsiadło GRA

a mobile game developed for RED BULL Music.

Advertainment, the concept of merging brand communication and entertainment to obtain the dwindling attention of consumers was the main idea behind Dawid Podsiadlo GRA. It’s a project that merges: mobile gaminggamification and promotionIn this case the goal was to build a game as a matketing tool for giving away tickets for the special closed concert. Only by playing the game you could get the tickets.


Platforms

Game created in Unity for phones and tablets with iOS and Android

Innovation

Mobile marketing game as a marketing tool for greater CX

Technology

UnityFacebook verifications, PlayFab reltime analitics,  MySQL